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Excelência nas Vendas - Instituto Berredo

Excelência nas Vendas


 Carga Horária: 20 horas


Descrição

vender produtos e serviços é uma das ações mais importantes no mundo dos negócios. O maior desafio de uma venda é desenvolver o poder de persuasão e criar condições para que o cliente veja as oportunidades oferecidas

Objetivos

apontar os princípios e habilidades eficazes para potencializar as vendas e obter o resultado desejado

Público-Alvo

profissionais interessados em se capacitar no setor de vendas e alcançar metas cada vez maiores. Entre eles, vendedores, supervisores, gerentes, etc

Conteúdo

MÓDULO I – VENDEDOR ONTEM E HOJE

    • Por que as empresas compram?
    • Venda focada no cliente
    • O principal papel do vendedor
    • Tipos de vendas e perfil de vendedor
    • 6 (seis) funções do vendedor
    • 8 (oito)  papéis de venda focadas no cliente
    • Exercício prático.

MÓDULO II – ATENDIMENTO E RELACIONAMENTO COM CLIENTE

    • A diferença entre atendimento e tratamento
    • A principal ferramenta do vendedor
    • Escala da lealdade
    • Bem de consumo e bem de capital
    • Relacionamento com o cliente
    • Exercício prático.

MÓDULO III - NEGOCIAÇÃO

    • Etapas do processo de negociação
    • O mito do preço
    • 7 (sete) formas de fechamento
    • Pós-venda
    • Exercício prático

MÓDULO IV – O VENDEDOR EMPREENDEDOR

    • Características do vendedor empreendedor.
    • O que a empresa espera da força de vendas.
    • Trabalho em equipe
    • Relações interpessoais
    • Convicção, a força do vendedor.

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